Big O & Big Zero
Towards the end of the 2017 NBA season, Russell Westbrook was fast approaching one of the NBA’s most revered records, a triple double average for the entire season; a feat last achieved in 1962 by Oscar Robinson, the Big O. With no time to capture new footage, we created this film for Brand Jordan that aired straight after the historic game when Westbrook broke the record. The film garnered over 6 million views on Facebook.