In June 2017, we relaunched Twitter’s brand identity with #SeeEverySide, positioning the brand as the one truly open, unbiased, social media network. The campaign launched with a film focusing on the impact of Twitter in music culture, featuring Chance The Rapper and his relationship with his fans and critics.


Dropping on NBA Draft day, when all the talk was of Lonzo Ball, this viral film expanded on the overused trope.


To show that anything can be debated and discussed, we released this viral film during an unseasonal heatwave.