The Game Before
The Game

“The Game Before the Game” shows the pre-match rituals of soccer players, fans and celebrities around the world as they silence their doubts, fears and distractions. The film, launched before the 2014 Rio FIFA World Cup, stars some of the world’s greatest footballers and features some of the world’s biggest celebrity football fans. With over 27 million YouTube views, we put Beats at the center of Rio.