Hear What You Want
To promote Studio Headphones’ adaptive noise-cancelling innovation, we launched a campaign that linked the product to an essential athlete insight; blocking out the “noise” helps the world’s greatest athletes focus and prepare for the moment. With this connection between product feature and emotional truths, the “Hear What You Want” platform was born, featuring sports elites Colin Kaepernick of the San Francisco 49ers, Kevin Garnett from the Brooklyn Nets, and Richard Sherman of the Seattle Seahawks.