Above the Noise
On November 14th 2017, three women made history and became the first African bobsled team to qualify for the Olympics. While traditional media was caught up in the novelty of the story, we welcomed Seun, Akuoma, and Ngozi to the Beats family by digging a little deeper. The result is an inspiring lesson in rising above the noise and overcoming fear.
In June 2017, we relaunched Twitter’s brand identity with #SeeEverySide, positioning the brand as the one truly open, unbiased, social media network. The campaign launched with a film focusing on the impact of Twitter in music culture, featuring Chance The Rapper and his relationship with his fans and critics.
Dropping on NBA Draft day, when all the talk was of Lonzo Ball, this viral film expanded on the overused trope.
To promote Powerbeats2 hands-free phone calling, we worked with University of Oregon’s Marcus Mariota who was predicted to be an early NFL draft pick. Leading up to the draft, we documented his experience in his hometown. Dropping a day before the draft, the film connected Beats to Mariota.
The Beats Pills
To prove their small Pill speakers were super loud, we invented 'The Beats Pills': tiny, trash-talking characters with big personalities and even bigger mouths. The Pills had voices in every important cultural conversation via responsive content for social media, contextual out-of-home and online ads, and a live-action celebrity talk show animated instantly using Unity technology. Beats even produced and sold real characters designed to hold the Pill speakers.
brands with culture.
Hustle is a creative agency designed to move at the speed of culture. We craft influential brand narratives that create conversations.
But we’re not for everyone.
Campaign Visual Language
We’ve humbly won 139 awards over the past three years.
Select examples include:
17 Cannes Lions
28 Clio Awards
9 One Show
1 Facebook Award
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